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Jeff Bezos’ “One-Hour Rule”: The Science-Backed Power of Morning Habits

Image of Jeff Bezos, the cover model for Forbes

Description

Jeff Bezos’ “one-hour rule” of avoiding smartphones in the morning boosts focus, decision-making, and reduces stress, supported by neuroscience.


Table of Contents

  1. What Is Jeff Bezos’ One-Hour Morning Rule?

  2. Neuroscience Behind Screen-Free Mornings

  3. Real-Life Experiences and Benefits

  4. 5 Practical Tips to Start Your Own Routine

  5. References and Image Sources


Content

1. What Is Jeff Bezos’ One-Hour Morning Rule?

Jeff Bezos avoids using his smartphone during the first hour of the day.
He calls it puttering time, where he reads, chats with family, and enjoys coffee.
This is not just digital detox—it’s a strategic routine to prime the brain for the day.


2. Neuroscience Behind Screen-Free Mornings

Stanford researchers explain that looking at screens right after waking disrupts cortical arousal, the brain’s natural awakening process.
Immediate visual stimulation increases cortisol, leading to stress and poor concentration.
Without screens, the prefrontal cortex activates more steadily, enhancing focus and creativity.


Jeff Bezos image in front of the Amazon logo


3. Real-Life Experiences and Benefits

Those who practiced this rule reported:

  • Reduced anxiety from skipping social media/news first thing

  • Improved sustained attention throughout the day

  • Higher sense of control and calm mornings
    One participant noted: “After two weeks, mornings became my favorite part of the day.”


Image of smiling Jeff Bezos

4. 5 Practical Tips to Start Your Own Routine

  1. Use an analog alarm clock instead of your phone

  2. Begin with a glass of water and light stretching

  3. Add small routines like morning walk or family talk

  4. Start with 15 minutes and extend gradually

  5. Replace screens with reading, journaling, or meditation


5. References and Image Sources

Suggested Images:

  • A relaxed morning coffee scene

  • A desk without smartphones, lit by natural light

  • A neuroscience graphic highlighting focus and clarity


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